Curation is another way to get your image to a mass majority over the internet. Optimizing your potential success starts with curating your blog, PLN, or other. By choosing your niche, picking your prefered platform, and being consistent, you can create curation.
Your niche is defined by your interests, what you can talk about for hours, your personality, but most importantly, what is sellable. There are probably a lot of mommy blogs, food blogs, beauty blogs, sports blogs, etc. So what makes yours stand out from the rest? You need to define your interest, then refine your niche. Taking my own business for example, I found a need for sex education for all sexual orientations, and I filled it with a multifunctional platform that includes sex toys. The point is, your niche is going to set you a part from the rest of the content on the internet, and there is a lot! An interesting way to come up with a niche could be by putting two opposing forces together. Like peanut butter and marshmallow. Here are some other creative choices to choose from:
- Cruelty free leather chair making
- One handed cooking
- Public speaking for mutes
You get the idea. By putting two seemingly opposite traits together, like honest and politician, you can form your very own niche that stands out from the rest. This is fundamental to curating a blog. No one wants to read 20 different blogs all on the same subject. You need to become 3 dimensional in a 2 dimensional platform.
Choosing your platform is the same as choosing your PLN platform. Where are you going to publish your content? Is your platform user-friendly and accessible? How can your audience find you? These questions should be guidelines into how you will ultimately chose the platform that works best for your content curation. WordPress was used here for its user friendly functions that seem more complicated than they actually are. There are plenty of tools on this very blog to look through for curation tools. Seriously, we have many weeks worth of curation tools to browse through. Choose wisely.
Once you have your niche in place, your platform secured, it’s time to adhere to a schedule that is consistent. Updating your project regularly with similar tone and formatting is key to obtaining an audience. You don’t want to talk about one subject for several posts, then switch to something in the opposite direction. Being on track and consistent is an important aspect to not overlook. People are less likely to come back to your blog/website/etc if it’s not consistent.
Curating your project is a relatively simple idea with a big outcome. Going down the correct path from the beginning is a lot easier than starting in the middle of a project. This site :http://www.makeuseof.com/tag/how-to-create-a-successful-curated-blog/ is a great example of expanding on the same premise here.