To Curate and Associate

Social Media and Digital Publications Surfed


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In a recent review of analytic tools, A. J. Cann inquires whether analytic services count as visualization or as curation. The answer is actually neither: They’re a mix of both. Visualization-based analytics often fuel successful curation.

Visualization sites like Crowdbooster allow users to track times of day when followers and/or blog readers are most likely to be online. I have little doubt that this sort of tool would help anyone with a blog better target readers and maybe attract new readership.

The one drawback? This site costs money to use. Fees vary from $9 per month to a steep $99 per month depending on the number of social media outlets connected and analytics requested.

How to Avoid the Fees

Take advantage of the free trial and be as productive as possible during those 30 days. If you find out that your blog readers are more active after 5 pm, use that knowledge in the future. It’s unlikely that your readers’ habits will change drastically after you end your trial (unless, of course, you drastically alter content).

But then again, this service may be worth the investment if you’re dedicated to your blog. Be strategic–do you really need a paid service for your personal Facebook and Twitter? Or would you be better off spending the money on your burgeoning web site?

Crowdbooster in Action

I decided to recommend the site to my sister, who runs a fashion blog, for two reasons: her blog is actually popular and warrants having this kind of service, and two, I never remember to cancel my free trials.

Her thoughts? Positive, though she didn’t like that she could only add Facebook pages, not personal accounts. She thought it was better suited for business interests.

As for Cann’s second visualization site, I tend to agree with him that it’s not much help for curation. It tracks key words, which is visually interesting, but doesn’t inform users how to better address readers or more effectively distribute content.

While  the latter hardly acts as a tool for curation, the former can be instrumental in the curating process.

Post By: Rachel H.


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